Learn the basics of navigating the Google Analytics dashboard, interpret website traffic data and understand the general reporting structure. This course will also cover a basic understanding of traffic acquisition metrics, on site behavior data and conversion goals. It will also include a brief overview on Google Search Console and Google Tag Manager. Part of the Digital Marketing Boot Camp Series.
This series or course highlights the tools and techniques required for a small business to succeed online. As a series, each course builds upon each other creating an overarching marketing strategy. However, each class is designed to stand-alone and can be taken separately.
Students who attend all six classes in the series will receive a Digital Marketing Boot Camp certificate of completion.